This is a warning to anyone traveling on the top deck of any London bus traveling down Oxford Street this month. Do not be alarmed when you see a 25-foot torso of Rick Owens, weighing a whopping 1.5 tonnes, featuring 24 kilometres of hair and a fire-burning torch atop Selfridges’ front façade. It’s the centrepiece to the store’s massive homage to the designer, marking 20 years since the inception of the Rick Owens label.
Head to Selfridges at 18:00 BST this Saturday, 13 September, when Owens himself will be exclusively signing copies of his brand new book Rick Owens within the ground floor Concept Store. Part of The Masters, Selfridges lead creative scheme for this autumn, Owens fittingly signifies Master of Elements.